Wastraloka

Wastraloka is a local business which has been initiated since 2014 from Yogyakarta, Indonesia. Wastraloka ingeniously designs and produces various gift products and home decorations using recycle materials (remainders from a refrigerator manufacturer) as well as natural materials such as wood and rattan. To each product we make, picturesque paintings are touched up. The paintings are crafted through a detailed handmade process.

We empower the community groups around our production plant; those we appraise having potential painting skills. We address them as our local artisans. We help them develop their painting potentials; we mentor them to be able to come up with final products of high aesthetic values. We, too, team up with local craftsmen and artists to achieve mutual benefits which will then allow them to grow further into sustainable business environment.


The name Wastraloka originates from Sanskrit words. Wastra means a traditional fabric of the Nusantara Archipelago. Loka means heaven. Hence, Wastraloka is denoted as the motif heaven of Nusantara traditional fabrics. Commencing from the dreams to introduce the diversity of traditional fabric motifs of Nusantara, we came up with the ideas of making products touched up with paintings which illustrate Indonesia’s rich culture. Such can be seen on our decoration and gift products. From then on, Wastraloka proudly presents the unique, authentic decoration and gift products; summed up as unforgettable crafts.


Vision and Mission

Vision
To produce competitive handmade products and premium decorations based on paintings of Indonesian cultural motifs. We use upcycle metal cans and other local natural materials, with excellent product quality, punctual delivery and competitive prices.

Mission
1. To conserve and introduce Indonesia’s characteristic designs and motifs to the global market.
2. To open business opportunity as well as work opportunities for the benefits and prosperity for the society.
3. To develop the society’s potentials, especially in Yogyakarta, aiming at people’s prosperity, to also contribute to the national foreign exchange.




Our Story
Wastraloka is a brand originating from Yogyakarta, Indonesia carrying the values of local concepts, initiated by Eni Anjayani since 2014. The name Wastraloka is derived from Sanskrit words; wastra means traditional fabric, loka means heaven. The enterprise is an expression of love and determination to conserve the various motifs of fabrics originating from the Nusantara Archipelago (Indonesia), presented on crafts and decoration products. Various culture-oriented motifs and designs emerge as typical Wastraloka brand image.

Our Values
We make use of enamel, tin plate materials predominantly the remainders of a refrigerator manufacturer, iron plates and wood (upcycle). Then we design and produce them as various forms of gifts and decoration products. We add handmade painting touch up, in Nusantara traditional fabric motifs as well as custom motifs of high aesthetics (artistic). This way, we may educate the world about the diversity of traditional Nusantara fabrics and offer notable memories of the themes painted. Besides, each design and motif has been made so to display the iconic Indonesia and raise memorable nostalgia.