Jo-E Craft

Jo-E Craft is a craft business founded in 2018, named after the owner's son. The black lettering in the logo symbolizes passion, the human figure with arms reaching upwards represents closeness to the Creator, while the yin-yang symbol on the crown of tendrils represents balance. The roots below represent a strong foundation, and the color red signifies courage and passion. Starting from an interest in embroidery, batik, and needlework, Jo-E Craft is committed to preserving the culture of East Kalimantan through loving handiwork. Products feature local motifs such as the Pesut Mahakam, the Ulin Tree, the Mahakam Bridge, Dayak motifs, and woven fabrics such as the Samarinda Sarong and Ulap Doyo, blending tradition with modern touches.