CV. Citra Prima Jaya

We began production in 2017 with beef rendang, later expanding to include several other rendang varieties. In 2019, we entered the modern retail market, launching in Transmart and Lotte Grosir. During the COVID-19 pandemic, we pivoted to strengthen our online sales presence. Our export journey began in late 2021 following our participation in the Pacific Virtual Expo, an initiative led by Mr. Tantowi Yahya, then Ambassador to the Pacific nations. Today, we offer 22 product variants: 10 rendang varieties, 3 non-rendang dishes (Green Chili Squid, Jengkol Balado, and Dendeng Balado), and 10 cassava-based snack options.