Batik Chic

Batik Chic is an Indonesian fashion brand under PT Wastra Cantik Indonesia, founded in 2009 by Novita Yunus. Guided by its motto "Keep Heritage Alive" and tagline "Think Globally, Dress Locally," the brand is committed to preserving Indonesia's cultural heritage by transforming traditional textiles such as batik, tenun, and other Indonesian fabrics into contemporary fashion. Its collections include womenswear, menswear, kebaya, handbags, shoes, accessories, and batik fabrics, all crafted with premium materials by skilled local artisans from across Indonesia. Through innovative designs, signature embroidery, and exceptional craftsmanship, Batik Chic creates elegant and timeless products that celebrate Indonesian heritage while appealing to modern lifestyles and international audiences.